A strategic plan is a tool that helps an organization to make a strategy to achieve a certain goal. In order to do this process there are some point to make, which are:
Vision: Is a long term visualization of the organization in the future.
Mission: Is the purpose of the organization in terms of its vision.
Values: Are the principles that guide and describe better the organization relations.
Objectives: Are the desired achievements the organization wants to have in a medium to long term.
Strategies: Is the methodology taken in ways to achieve the organization’s guidelines.
The SWOT analysis is a tool that helps the organization know its Strengths, Weaknesses, Opportunities, and Threats in order to achieve its objective by retrieving internal and external information.